Referzio gives B2B companies a structured way to define what they need, attract qualified introductions from credible professionals, and reward connectors only when a defined Success Milestone is reached.
The Challenge
Most B2B companies know that warm introductions close faster and cost less than cold outreach. But informal referral arrangements are inconsistent, unstructured, and difficult to scale. There is no clear definition of what qualifies, no protection for the connector, and no reliable way to track outcomes.
Unqualified leads
No ICP definition means anyone can submit anything
No protection period
Competing claims with no timestamp or priority
Informal payments
Handshake deals with no structure or enforcement
No tracking
No visibility into referral status or pipeline impact
The Referzio Approach
A Referral Campaign defines exactly what you need, who qualifies, what the reward is, and when it is earned — before a single connector participates.
Define the organization size, industry, geography, and decision-maker roles that qualify. Connectors self-screen before submitting.
Specify exactly what makes a referral qualified — relationship type, consent requirements, exclusions, and existing-customer policies.
Set the specific outcome that triggers the reward — a signed agreement, paid pilot, or first payment. No milestone, no reward.
Validated referrals are timestamped and protected for up to 365 days. Duplicate and competing-claim rules are enforced automatically.
Professional Connectors are reviewed before they can submit referrals. You receive introductions from credible, accountable professionals.
Track referral volume, pipeline stage, introduction quality, and reward status in one place. Understand what is working.
How It Works
Define your Ideal Customer Profile, qualification rules, Success Milestone, and referral reward. Publish when ready — the campaign goes live in the Referral Campaign Marketplace.
Professional Connectors browse your campaign, review the ICP and qualification rules, and decide whether they have a qualifying relationship before submitting.
Submitted referrals include organization details, prospect information, relationship context, and consent status. Review within your committed timeframe.
Accept qualifying referrals and request the introduction. The connector facilitates the meeting. You manage the opportunity from there.
When the Success Milestone is reached, Referzio verifies the outcome and releases the reward to the connector. No milestone, no payment.
Demonstration Campaign Summary
Demonstration Data — not a real campaign
View Full CampaignReferzio Guaranteed™
Guaranteed campaigns demonstrate how reward-payment protection is intended to work — securing the reward before connectors invest their time.
Learn about Referzio GuaranteedTrust Drives Growth™
Referzio's trust model protects companies from unqualified leads, fraudulent claims, and informal arrangements that create disputes.
Your business identity is reviewed before your campaign goes live. Connectors see that you are a verified, accountable company.
Professional Connectors are reviewed before they can submit referrals. Relationship claims are attested and subject to review.
Disputes are handled through a defined process with clear rules — not informal back-and-forth. Both parties have documented protections.
Connectors attest to consent status before submitting. The platform supports limited identity disclosure when consent is pending.
Transparent Pricing
Referzio charges a transaction fee only when a reward is earned and paid. There are no monthly subscription fees for the demonstration phase.
Illustrative Demonstration — final pricing will be published before the platform launches commercially.
Define your opportunity, set your Success Milestone, and attract qualified introductions from Professional Connectors who know your market.
Demonstration phase — no commercial commitments required